JAPANESE PRINCIPLES OF AESTHETICS

While I'm on this crazy new journey into the world of art, design, and business, I often feel like a (slightly desperate) sponge -- sucking up all interesting tidbits from any source I can get my hands on. These become my inspiration, guiding directions, or simply ideas to mull over.

Most recently I came across these Japanese principles of aesthetics. I was intrigued in the tremendous history behind them, and how they continue to evolve today.

sources of beauty // principles of aesthetics 


shinto-buddism
emphasis on nature and transience

wabi-sabi
mindfulness and the beauty of imperfections

miyabi
elegance + refinement

shibui
simplicity + subtlety

iki
originality + spontaneity

jo-ha-kyu
begin, accelerate, end

yugen
mysterious + profound

geido
discipline, ethics

enso
"circle," indicating the void or enlightenment

kawaii
modern phenomena of "cute," may signify harmony

As an experiment, I want to keep these in mind as I go through my work this week. I'm curious which ones connect most with my creative process, and which ones challenge me. Do you find any of these principles ring true for you or your work?  

xo Diana
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